Work

Led product design for the iOS and Android apps at Pakistan's first digital-only asset management company, licensed by the SECP and founded by the team behind Sweden's Tundra Fonder. 50K+ registered users and 10K+ app downloads, working directly with engineers and founders to ship it. Left in May 2026.

Investing starts with questions, not money.

Part-time freelance bringing early-stage startup MVPs and landing pages to life for US clients, remote. Headline act: a full Truewind (YC W23) rebrand covering logo, UI system, and landing page, delivered in under two weeks.

Designed the entire mobile app experience for a London-based, COVID-era grocery delivery startup, remote from Karachi. 1,000+ beta users, a £40,000 seed raise, and a 34% lift in order acceptance.

Co-founded a startup in Karachi during my final year of computer science: FAST Ideacon Champions, incubated at Google's Nest I/O. The part I couldn't stop doing turned out to be the design.