SMAmmarProduct Designer

Resumé

Product design across fintech and early-stage startups since 2020, now shipping the code too.

Engineer→Co-Founder→Designer→Product Designer

I trained as an engineer, then spent my career designing software that other people built. Now I'm closing that loop. Until May 2026 I led design at Mahaana (YC W22), Pakistan's first SECP-licensed digital wealth manager, with 10,000+ downloads. Now I'm shipping my way through 100 built projects in public, currently #1 Top Author on 21st.dev.

Career

2023–2026

Mahaana (YC W22)

Product Designer → Senior Product Designer

  • Led design for Mahaana's investment platform across mobile and web: 10,000+ downloads.
  • Shipped Save+ pots, investment dashboards, and ETF comparison tools.
  • Designed an investment calculator in Webflow that lifted conversion 20%.
  • Cut design-to-dev turnaround 35% with Figma component libraries.
2024–2025

NUMI (YC)

Freelance Designer

  • Redesigned the full brand and web experience for Truewind (YC W23, AI-powered accounting): new logo, UI system, and landing page, in under two weeks.
  • Brought early-stage startup MVPs and landing pages to life for US clients.
  • Advised founders on usability, information architecture, and product-market-fit alignment.
2020–2022

PeerDrop

Product Designer

  • Designed the entire mobile app experience for a COVID-era grocery delivery platform: 1,000+ beta users; helped raise £40,000 in seed funding.
  • Lifted order acceptance 34% through user research, interviews, and usability testing.
  • Built the design system that made build cycles 17% faster.
  • Led product discovery, UI/UX, and visual branding.
2020

Gamolytics

Co-Founder

  • FAST Ideacon Champions; incubated at Google's Nest I/O.
  • Handled design, marketing, pitching, and PR.

Education

2022–2023

Harbour.Space (at UTCC, Bangkok)

MA Interaction Design

100% scholarship.

2016–2020

FAST-NUCES

BS Computer Science

National University of Computer and Emerging Sciences.

Skills

Design

Product design · Design systems · Figma component libraries · User research · Webflow

Build

React · CSS · Prototyping in code · AI tooling

Domains

FinTech · Early-stage startups